The Family of Tata Corporate Strategy Essay Example | Topics and Well Written Essays - 2500 words

The Family of Tata Corporate Strategy - Essay Example Ideally, there is supposed to be a group brand allying all the parties to the corporate development of the company as a whole. The pros outweigh the cons since there is a likely fight for market domination and a stated, Tata does not need 42 brands to be able to compete with other established companies like Mitsubishi. It requires one strong brand that will be competitive in the market. One of the advantages of re-uniting and corporately trying to achieve the brand strategies is that there will a tendency to achieve the brand recognition and loyalty by the customers. Formation of the many separate brands according to the owner taste is that there will be a tendency of the brands to confuse the customers. The customers who were even used to one brand in the market will now be divided toward which brand to follow. Another reason why there should be a high level of unity in the brand creation is that there is maintenance of the image of size and quality. The corporate brand will be foun ded on the basis of economies of scale and will be relevant in the creation of the general image of the company (Wu, Palepu, & Khanna, 2006, p. 2). It will be seen as a strong company based on an established business to the business. Reliability is created when there is a loyalty shown by the customers based on the strength of the company. There are also adverse cons in the proposed corporate branding. There are different companies with different share values on the company. Therefore, here will still be misunderstanding given that the business laws are indicative of the fact that anyone owning more than 51% of the shares owns the company. Therefore, much as the brand will be the same, binding and corporate, there will be every level of disintegration leading to a slow progress if the company. Building Of Equity Interlocks Among the Tata Companies Tata companies have investments in very many business interests. The equity interlocks it has generated over he many years of its existen ce are evident of the abilities it has generated. If the companies are closely held by contractual agreement, there will be a situation in which all the company management team will put the focus of their efforts on the development of the company strategies. There might also be situations when some agreements are based on mutual consensus. Mutual consensus however is not part of the company operations given the case of Tata and the much strife. It is therefore not easier for a company faced with the situation as it is at Tata to build a group brand. If it is build, there will be a large business empire in operation and will require an absolute corporate operation for there to be success. The advantages of the interlocks are diverse. First, there will be a cost leadership, product differentiation and focus strategy as far as market positioning is concerned. When this happens, there will be a creation of an economy of scale in the company in which case Tata will have low access to inp uts as far as costs are concerned (Doole & Lowe, 2008, p. 278). These inputs are a reference to all factors of production in land, capital, labour and entrepreneurship. Therefore, he interlocking in the company improves the competitive position of the company. However, this interlocking takes away the autonomy of the individual companies in the interlock brands. Each brand usually carries its own advantages and the

Commercial Leases Case Study Example | Topics and Well Written Essays - 4000 words

Commercial Leases - Case Study Example Among these are grounds where the tenant has failed to pay the rent or meet other lease obligations, but the landlord may also seek possession on certain specific grounds where the tenant is not "at fault". High Street Properties Ltd (HSP) would be the landlord of shopping parade in South West London by purchase. To modernisation and refurbishment to improve the rents HSP may send a notice under Part II of the Landlord and Tenant Act 1954 and The LTA 11954, Part 2 (Notices) Regulations 2004. Tenants have lots of provision to protect it. This question raises some issues from commercial lease. In order to answer this question it is necessary to discuss landlord's rights against lease property, tenant's right, and forfeiture of terms of lease contract. High Street Properties Ltd (HSP) intends to purchase and refurbish a shopping parade in South West London built in the 1930s from another property investment company. The properties need modernisation and refurbishment to improve the rents significantly. HSP 2 has to consider the terms of the contract, covenant of the commercial lease contract. From the question it is clear that the High Street Properties Ltd will not be the original contracting party. Thus it also required checking with if there are any Sub-lets among the tenants. HSP should establish 'privity of estate' with the tenants by purchasing the shopping parade. However, here it is important when HSP intends to purchase. If HSP intends to purchase before June 2004, they will seek Part II of the LTA 1954. Otherwise, HSP has to follow The Landlord and Tenant Act 1954, Part 2 (Notices) Regulations 2004 because from 1 June 2004, substantial changes to the legislation relating to business tenancies will come into effect. The Artical "Analysing the Changes 3" by JOYCE, J.' 2005 questioned law and surveying professional as to their opinion on the amandments introduced. The article provides the results from a survey, which was sent to members of the Property Litigation Association, the Royal Institute of chartered surveyor and the Chancery Bar Association. Of the two hundred and thirty one responses recieved the majority of respondents had felt the amendments had been successful and were easy to implement. They amount to the most radical amendment to this legislation, since it was introduced 50 years ago. The LRA 4 1967 has a significant effect. But this question of fact completely ignore about the era or year. So in this require discussing all the possible circumstance. a) First of all HSP will be determined whether they are business tenant or not. Royal Life Saving Society v Page 5 In this case Court determined who would be the business tenant. The Court held that the doctor's professional use was incidental to his residential use. In Street v Mountford 6 Lord Templeman suggested that there are three characteristics of a lease, these are exclusive possession, a determinate period, for a rent or other consideration. Exclusive possession means that the tenant has control over any one who enters the premises and can exclude everyone, including the landlord. BELL, C.D., 2002. GARNER, S., and FRITH, A., 2004 define the essential elements of Business tenancy. In Cheryl Investments Ltd v Saldanha 7 the court held that this was a business tenancy as